Without a doubt, search engines are the single greatest tool the web has to offer. By entering a term and a single click, thousands, even millions of websites are at your disposal. This has revolutionized the industrial buying process. Before the birth of the glorious search engine, product purchasing of industrial supplies and services was done via print directories and catalogs. Options were limited, ordering was a hassle and the process was slow. Remember all that? Compared to the power of Google, Yahoo, Ask and the newest Bing, traditional buying processes seem like a Stone Age activity. Since almost every B2B industrial manufacturer in the world markets their products and services via a website these days, the benefits of search engine buying/specifying are incredible—buyers now have access to product information from every business that markets online without leaving their chair.
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