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Discrepancies in Website Tracking - When Paid Tracking and Google Analytics Don't Add Up

Monday, 30 March 2009 11:44 Posted by: Marjorie Steele
This is a question which is often raised by our advertisers. IQS offers free Hitslink website tracking to all companies listed in our directory, not only so that listed companies can track the progress they're making through being listed on IQS sites, but also so that our manufacturers and service providers have an effective tool for measuring their overall success on the web. Naturally, many of the companies which come to be listed on our sites already have some form of website tracking (although you’d be surprised to find out how many companies have no website tracking at all). While some have paid tracking programs, most of the companies that have tracking come to us already set up in Google Analytics, Google’s free website tracking service which goes hand-in-hand with Google’s Adwords program... [Continue Reading Article]

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