During the past 3 years, our company has significantly shifted our allocation of advertising dollars in response to changes in the industrial marketing landscape. For many years, we had relied heavily on the prominence of the Thomas Register in both print and electronic versions, as well as our own internet site, to provide exposure to buyers of custom industrial brushes. Our target for this advertising includes engineering, purchasing, plant management, and maintenance personnel in a range of business from specialty equipment builders through commercial manufacturing and processing facilities, including industrial distributors, machine shops and service companies in between.
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